Mobirise Website Builder

2020

Social Media Strategy

Mobirise Website Builder
Background
AERA is a sustainable luxury footwear brand, ethically crafted in Italy and 100% vegan. Designed for the modern, conscious consumer, AERA combines high-end style with ethical production and a lighter environmental footprint—offering a rare blend of sustainability and sophistication in the luxury footwear market.
Mobirise Website Builder
Goal
To create engaging social media content that elevates the brand,
piques the interest of AERA’s target market,
boosts sales, and builds customer loyalty. 
To join the conversations about ethical and
sustainable fashion as an influential brand.
Mobirise Website Builder
Tactics
Develop and manage a content calendar with original photo and video content tailored for Instagram, Facebook, TikTok, and YouTube. Foster engagement by treating customers as collaborators, amplifying AERA’s message: 100% Vegan, 100% Luxury, 110% Sustainable. Humanize the brand through video series and influencer partnerships, while driving visibility with hashtags like #AERAnewyork and #FootwearWithoutAFootprint.

Execution

Position AERA’s luxury footwear as art,
appealing to contemporary and luxury consumers.


Showcase the vegan, sustainable, environment loving side of AERA


SOCIAL MEDIA

Feat. Tina Bhojwani – Co-Founder & CEO

Adapt the ‘AERA Asks’ series into a video interview format where Tina interviews guests in a casual ‘Talk Stoop’ style series. Tina and her guests can discuss a variety of topics such as sustainability; how the guest is championing the cause; and business practices that make AERA stand apart.

Ref: CITY CHAT
Feat. Jean-Michel Cazabat – Co-Founder & Creative Director

While Tina promotes the sustainability side, JM presents his taste and artistic style. Video interviews will feature how JM adapts sustainability to his designs; behind the scenes work process; inspiration, and so forth.

Ref: The Frenchie

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