CHANEL x Marie France Digital Campaign 2013
Led the creative direction for a video series featuring tutorials and Q&As to enhance the CHANEL experience on Marie France. The campaign blended luxury storytelling with strategic content, generating 200K+ engagements and 150K qualified email sign-ups in 60 days.
Produced a six-part tutorial series showcasing bold, trend-forward nail designs. Visually engaging and easy to follow, the videos boosted brand visibility and established the client as a leader in creative nail artistry.
Video Description
Produced a 19-episode series featuring CHANEL’s Marie-Hélène Lair and Marie France’s Alexandra Raillan discussing trending beauty topics. The expert-led conversations strengthened audience trust, boosted engagement, and reinforced CHANEL’s leadership in luxury skincare innovation.
Produced a six-episode series highlighting chic, occasion-ready looks with CHANEL beauty products. Each episode offered expert tips and inspiration, enhancing brand engagement and driving product discovery.