Social Media Series for DACOR
Chef JB's Flavor Lab will be a dynamic cooking show where viewers can discover and learn new recipes, cooking techniques, and the unmatched capability of DACOR appliances. Filmed at the DACOR showroom in New York, the show will highlight the brand's commitment to luxury, innovation, and culinary excellence. Using Chef JB's charismatic screen presence and culinary expertise, each episode will focus on creating delicious dishes while emphasizing the specific features of DACOR appliances that make these culinary creations possible.
YouTube Episode Overview
Long-form, story-driven content exploring recipes, techniques, and DACOR appliance features.
• In-depth culinary journeys from raw ingredients to plated dishes
• Cinematic production showcasing design and innovation
Instagram Clip Overview
Fast-paced, mobile-optimized videos designed to showcase the elegance and simplicity of cooking with DACOR.
• Quick recipes, appliance tips, and eye-catching food visuals
• Vertical format with bold captions for high engagement
• Consistent branding using select B-roll from the YouTube series
TikTok Clip Overview
Ultra-short, high-energy clips that spotlight DACOR’s style and performance in a fun, viral format.
• Snappy edits, trending audio, and bold captions
• Tease recipes and appliances to spark curiosity
• Cohesive with YouTube content through shared B-roll